Efter Facebook-kontrovers: Twitter forbyder alle politiske reklamer

Fra den 22. november er det slut med betalte reklamer for politikere og partier på Twitter. 

I den seneste tid er Facebook blevet kritiseret fra alle sider for deres nye retningslinjer, der betyder, at de tillader misvisende og falske politiske reklamer på deres platform.

Nu har Twitter-chefen Jack Dorsey annonceret via Twitter, at de vil forbyde politiske reklamer helt fra den 22. november. 

Ændringerne vil påvirke både kandidaters reklamer og reklamer, der har med specifikke politiker at gøre. Reklamer, der opfordrer til at stemme, vil dog stadig være tilladte.

Dorsey fremhæver problemerne med betalte reklamer, hvor man betaler for at nå ud til mange, hvilket kan medføre problemer, som den demokratiske infrastruktur endnu ikke kan håndtere, siger chefen.

Dorsey nævner også problemer som optimering gennem maskinlæring, ‘micro-targeting’ af specifikke målgrupper, deep fakes og misvisende information.

Misvisende og falsk information er det, som Facebook er blevet kritiseret for at tillade i politiske reklamer på deres platform. Dette har både fået politikere og endda Facebooks egne ansatte til at kræve ændringer.

Læs også Facebook-ansatte kritiserer nye retningslinjer for politiske reklamer.

A political message earns reach when people decide to follow an account or retweet. Paying for reach removes that decision, forcing highly optimized and targeted political messages on people. We believe this decision should not be compromised by money.

— jack 🌍🌏🌎 (@jack) October 30, 2019

Internet political ads present entirely new challenges to civic discourse: machine learning-based optimization of messaging and micro-targeting, unchecked misleading information, and deep fakes. All at increasing velocity, sophistication, and overwhelming scale.

— jack 🌍🌏🌎 (@jack) October 30, 2019

For instance, it‘s not credible for us to say: “We’re working hard to stop people from gaming our systems to spread misleading info, buuut if someone pays us to target and force people to see their political ad…well…they can say whatever they want! 😉”

— jack 🌍🌏🌎 (@jack) October 30, 2019

We’re well aware we‘re a small part of a much larger political advertising ecosystem. Some might argue our actions today could favor incumbents. But we have witnessed many social movements reach massive scale without any political advertising. I trust this will only grow.

— jack 🌍🌏🌎 (@jack) October 30, 2019

We’ll share the final policy by 11/15, including a few exceptions (ads in support of voter registration will still be allowed, for instance). We’ll start enforcing our new policy on 11/22 to provide current advertisers a notice period before this change goes into effect.

— jack 🌍🌏🌎 (@jack) October 30, 2019

A final note. This isn’t about free expression. This is about paying for reach. And paying to increase the reach of political speech has significant ramifications that today’s democratic infrastructure may not be prepared to handle. It’s worth stepping back in order to address.

— jack 🌍🌏🌎 (@jack) October 30, 2019